Variable Data

This is a big advantage digital printing has over litho. The image on a lithographic printing plate is static – every printed image is the same. A digital press electronically recreates the print image every time a sheet of paper passes through, so technically speaking there is no reason why that image should be identical every time!

With a bit of clever front-end programming it is possible to alter a part, or multiple parts, of the print image so that each sheet has a unique element. This is called variable data printing.

This makes digital printing incredibly useful for the personalisation of mailshots. Combining a print file with a database (such as an Excel file) we can produce something as simple address envelopes or as complex as a brochure with tailored images on every print.

We have used variable data to produce sheets of barcode labels, numbered event tickets, named place cards for weddings and a huge array of other interesting things. If you are producing a mailshot, don’t just talk to us about the brochure – remember we can also handle the addressing, packing and even mailing (worldwide).

Do not worry if this all sounds a bit complicated, we have the experience to make it not so! Our aim is to save you time and impress the recipient of your printed material.

News from Gowise
WHERE TO FIND US
  • 4 Belmore Road,
    Thorpe St Andrew,
    Norwich,
    Norfolk
    NR7 0PT
  • +44 (0) 1603 431304
  • print@gowise.co.uk
OPENING HOURS

Monday 08.30 - 17.00
Tuesday 08.30 - 17.00
Wednesday 08.30 - 17.00
Thursday 08.30 - 17.00
Friday 08.30 - 17.00
Saturday CLOSED
Sunday CLOSED
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