Our NEW arrival: Xerox 700

Gowise made their first major investment in digital machinery in 2007 as we deemed that the technology had advanced far enough to produce the quality of print that our customers expect. Just over 12 months later, we have invested three times as much upgrading our digital press to the fabulous new Xerox 700.

Digital is not a replacement for litho, but it is the best option for some situations. Digital print offers things that litho cannot - most notably cost effective print solutions with a minimum order quantity of just 1 copy and the ability to adapt to modern advertising demands such as variable data. For higher volumes, litho is still far superior to digital printing. We are very pleased to be able to offer both options at the highest quality under one roof.

Our Xerox 700 does everything our previous DC260 did: high quality full colour or black & white on a large variety of stocks and thick card, true SRA3 sheet printing capability and online booklet-making, drilling and stapling. There are, however, three huge improvements:

1) Near litho image quality on coated stocks
2) Vastly improved registration - the machine registers every sheet to ensure a more accurate, square image and near perfect reverse side printing.
3) Two decurlers which ensure a perfectly flat sheet leaves the machine. A revelation for our finishing department!

We are very pleased to continue to use First Copy www.firstcopy.co.uk for our Xerox machine supplies.

The main advantages of digital:

Very low runs. There are no plates and very little set up costs for digital compared to the cost of plates and machine make ready in litho. How often have you heard a litho printer (including us!) say “well I can do you twice as many for a few pounds more”? Times have changed. Consumers are asking the industry for shorter and shorter print runs to meet their business demands. Digital is economical for a print order of just 1 copy.

Variable Data. This is not possible with litho. Are you printing a batch of colour postcards and then getting someone in the office to stick address labels on them? It is perfectly possible if the cards are digitally printed to take your database and print each address on the card as they are produced. This is known as variable data. It can be as simple as printing a batch of letters (each with it’s own specific address and name) or can be really technical with changing pictures, colours and logos.

Online Finishing. The job does not have to come out the back of the machine as flat sheets. We can fold, collate, stitch, tab-cut and drill in-line. Effectively we put a digital file in one end and a booklet drops out of the other!

It’s Fast! OK, if we are talking a thousand or so, our litho machine with computer-to-plate will get the job done quicker, but if the way is clear there is no reason why a short run digital job cannot be ready within hours rather than days.

Proofing. Always a tricky subject for litho reproduction, but with digital you can see one copy of exactly what you are going to get almost instantly on the exact paper required.

Different Materials. Digital stocks come in various shapes and sizes. As well as paper and board we can print on clear materials, window stickers and various pre-cut boxes and point of sale material.

Here at Gowise we offer a one-stop solution - to be able to go to one place where both digital and litho services are offered at such an incredibly high quality. We have 100 years combined experience and skill to produce high quality lithographic print. We also have the technical knowledge in colour and file handling and the equipment to produce excellent results in digital.

We will know on sight (or at least after a single trial print) whether your job is best suited to our digital press or our litho presses. Switching between the two, is not a problem.

We are always looking for new and exciting things to do in print. It is a rapidly changing world and we are excited to be a part of it.